One of the first fully AI spots to run on network television, Borgata wanted a hyper-local TVC to reach audiences in Southern Jersey.
White-tailed deer dancing near AC excit? Doesn’t get much more local than that.
Video + VO: Google Flow (pre-Omni flash release)
Original music: Suno
GCD / Art: Kyle Janisch
CD / Copy: Earl Myers
Editor: Ridvan Maloku
Sometimes the client wants a concept. Other times, they just want giant food punching someone in the face.
For the Food Fight 2019 campaign, we kept the physical comedy that had been so successful for the brand in previous years, but saw an opportunity to evolve the work with simple storytelling.
When Disney asks for an anthem spot with heroic Princesses and inspired girls, you could do match cuts…or you could whip out a projector and turn those royals into Greek Gods.
And yes, we still had to make the logo bigger.
Director: Brent Harris, Master of Light
Here’s a downer - 1 in 7 seniors live in poverty. It’s a staggering problem that nobody’s ever heard of.
To help us get the word out, we created a world where Hallmark looking lives covered up a painful reality.
Adweek | Campaign US | The Drum | Creativity-Online - Editor’s Pick
Long-term successful quits are 95% mental. And yet, Nicorette only dealt with the physical craving.
To offer quitters 360 support, we teamed up with Duke University scientists to create the first digital therapy that used augmented and virtual reality to actually rewire the brain against addiction.
Emojibator wanted to standing for something more than vibrating emojis. But they had a small budget and no media so we had to be smart. We had to make something provocative and let social media do the rest.
We looked at what was going on in culture, took the fact that women experienced 30% fewer orgasms than men, and created a platform aimed at equality and closing the “Climax Gap”
…and oh did it work.
Special thanks Funny or Die’s Evan Silver and the team at Lost Planet.
Adweek | AgencySpy | The Drum | Pop Sugar | Ads of the World | Diverge | The Sun | Technical.ly |
Former smokers gave us their quit tips. We made them fun.
Director: Jimbo Matison
Graphic Designer: James Victore
Dog food made with fresh ingredients isn’t just life changing, it’s delicious.
Freshpet asked us to turn testimonial letters into TV using real dogs and their owners. So that’s what we did and in the process we won an award and gave them the highest performing creative they ever ran.
Director: Jeremiah Zagar
Awards: Best Storytelling Ad of 2018
Otrivin asked us for a campaign that could literally please the world without using Taylor Swift.
Specifically, they needed a platform and a persona for the next few years that would work across 20 different markets.
Our solve was a fast-talking charmer that performed better than any of their previous work and was well liked by all…even the Russians.
Director: Raul Fernandez
Currently in post for Hong Kong, Australia, Sweden, Russia, and EMEA markets.
TFW you get sex and hearing aids in the same ad and also realize you’re talking to your parents
Cleo AI
Head of Copy → Creative Director, Growth → Head of Content · 2019–2025
I joined Cleo just after Series A as a Head of Copy and left six years later having helped build one of the most distinctive brands in fintech.
It was a wild time.
As one of the original AI assistant, Cleo's brand was its voice. Sharp, sassy, a little unhinged — a financial app that talks to you like a friend who's seen your bank balance and isn't going to pretend it's fine.
I co-owned CAC. I sat at the table with growth, performance, and data, sharing accountability for the number. Over my time leading growth creative, we drove acquisition cost from around £7 down to under £3, and hit moments like 100k new users in a single month. I owned the onboarding drip flow too — building, testing, and iterating the email sequences in Customer.io that turned new signups into active users — driving organic and email-led growth alongside the paid engine.
I led two full website rebrands and built out the content team as Head of Content, eventually 15 strong.
It was a wild time. Am I ready to do it again?
Yes.
